by Alex Mouravskiy | Feb 7, 2013 | Blog, Content Marketing, Design, Uncategorized, Writing
“Do you have an infographic? No??!! OMG!! How can you not have an infographic??!!!???!! You need one desperately if anyone is going to take your brand seriously as content marketers. ” That’s not an actual conversation I have ever overheard, but it...
by Alex Mouravskiy | Oct 9, 2012 | Blog, Uncategorized, Writing
I can already tell there’s a lynch mob forming outside my apartment building, and all I’ve done is asked some people for opinions about whether they think this would make a good blog post or not. Nevertheless, I think this is something important that we...
by Alex Mouravskiy | Jul 12, 2012 | Blog, Content Marketing, Uncategorized, Writing
There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and here. I bring this up because this month we’re focusing on what is...
by Alex Mouravskiy | Jun 26, 2012 | Blog, Content Marketing, Uncategorized, Writing
Working with clients can be simultaneously the most fulfilling and the most frustrating experience of your life. Any freelancer or consultant can tell you that. What they usually have difficulty expressing is where that frustration comes from, and what can be done...
by Lauren Fairbanks | Jun 4, 2012 | Blog, Content Marketing, Social Media, Uncategorized, Writing
Many prospective clients ask us to define content marketing, and they’re surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place. Things like print brochures, marketing one-pagers, and email...
by Lauren Fairbanks | Apr 29, 2012 | Blog, Content Marketing, Uncategorized, Writing
In content everywhere, there’s a key bit of information that’s being left off the paper. It’s prevalent in white papers, in blogs, in web copy, and even on social media updates. It’s a tiny little thing called a “call-to-action”...
