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S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
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How to Take a Customer Centric Approach with Your Video Marketing

How to Take a Customer Centric Approach with Your Video Marketing

by Alex Mouravskiy | Feb 25, 2019 | B2B, Blog, Content, Video

Customer-centric marketing is a specific take on marketing that B2B brands shouldn’t forget when it comes to their video strategy. If you don’t already have a video marketing strategy keep in mind, most millennial buyers absorb information through video on social...
Video Marketing: 6 Reasons B2B Companies Should Go All-in For 2019

Video Marketing: 6 Reasons B2B Companies Should Go All-in For 2019

by Alex Mouravskiy | Dec 22, 2018 | B2B, Blog, Content, Content Marketing, Mobile Content, Video

Make video marketing part of your New Year’s resolutions. It’s not too early to think of that yet, right? You’re probably gearing up for a swanky holiday party. Or waiting for a plane or train (or automobile) to take off. Maybe dusting off that old Die Hard DVD? We...
How Marketers Are Making Digital Content More Interactive

How Marketers Are Making Digital Content More Interactive

by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video

The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
5 Ways to Add More Engagement to Your Video Content Marketing

5 Ways to Add More Engagement to Your Video Content Marketing

by Alex Mouravskiy | Jun 21, 2018 | B2B, B2C, Blog, Video

We’re big fans of video. And why not? Video is a powerful tool, and one that should be part of every brand’s content marketing strategy. For some proof, just take a gander at a few of these stats: Marketers who use video grow revenue 49% faster than non-video users....
6 Reasons to Start Making Video Content

6 Reasons to Start Making Video Content

by Alex Mouravskiy | May 9, 2018 | B2B, B2C, Blog, Mobile Content, Video

Video content has become an important tool in the content marketer’s toolkit in 2018. In fact, according to video company Wyzowl and the results of their State of Video Marketing Survey, 81 percent of companies use video for marketing purposes in 2018. That’s a lot of...
S&G Presents: Superfine! The Story

S&G Presents: Superfine! The Story

by Lauren Fairbanks | Apr 19, 2018 | Blog, Company news, Video

You may have heard through the grapevine that we made a commercial. It’s true – we’re officially expanding into video content and we figured what better way to show off our skills than to make a video of our own. Because we’re storytellers at...

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