by Alex Mouravskiy | Jul 13, 2012 | Blog, Contests, Facebook, Social Media, Uncategorized
So now that Seth Godin has broken the silence on criticism of the horrible LivingSocial/Chase SMB grant program, I feel like I can chime in. I didn’t want to earlier, since on some level I guess I was still holding out some hope that it might be useful to us or...
by Alex Mouravskiy | Jul 12, 2012 | Blog, Content Marketing, Uncategorized, Writing
There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and here. I bring this up because this month we’re focusing on what is...
by Lauren Fairbanks | Jul 1, 2012 | Blog, Content Marketing, Tools, Uncategorized
A recent story from Marketing Charts showed that even though creating compelling content – both in quality and quantity – is a struggle, they’re still making plans to increase content marketing budgets in 2012. 60% of B2B marketers polled in a study...
by Lauren Fairbanks | Jun 30, 2012 | Blog, Company news, Uncategorized
Is it wrong to toot our own horn? I hope not, because that’s exactly what we’re going to do. We’ve gotten a lot of awesome press recently and we’re really excited about it. So to share in the excitement, we thought we’d curate some of our...
by Alex Mouravskiy | Jun 26, 2012 | Blog, Content Marketing, Uncategorized, Writing
Working with clients can be simultaneously the most fulfilling and the most frustrating experience of your life. Any freelancer or consultant can tell you that. What they usually have difficulty expressing is where that frustration comes from, and what can be done...
by Lauren Fairbanks | Jun 4, 2012 | Blog, Content Marketing, Social Media, Uncategorized, Writing
Many prospective clients ask us to define content marketing, and they’re surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place. Things like print brochures, marketing one-pagers, and email...
