by Lauren Fairbanks | Oct 2, 2012 | Blog, Email, Uncategorized
We always like spotlighting great copy, even if it’s not our own. We received an email from Moo.com – a fun print company that specializes in business cards and tiny little calling cards – presenting an extension on their 24 hour sale in...
by Alex Mouravskiy | Sep 13, 2012 | Blog, Uncategorized
Today, my colleague Lauren turned my attention to Scripted. It sounded like it was an interesting concept, so I went and took a look and now my day is officially ruined. Though writers have been claiming it for years, I’ve finally have to agree: Writing in...
by Alex Mouravskiy | Sep 6, 2012 | Blog, Mobile Content, Uncategorized
If I were to pick a spirit animal, my spirit animal would be Avinash Kaushik, the guru of all things analytics. Why? Because he succinctly and passionately says everything that marketers should be saying but aren’t. In fact, he has a post on his blog,...
by Lauren Fairbanks | Aug 30, 2012 | Blog, Uncategorized
We were just reading through the results of the CMO Survey from Duke University’s Fuqua School of Business. Oddly enough, companies are pretty optimistic about their own sales for the next 12 months, while still being not as optimistic for the economy overall,...
by Lauren Fairbanks | Aug 21, 2012 | Blog, Email, Uncategorized
We’re pretty partial to our email newsletter (they’re, let’s say, unique). But every once in a while, we stumble upon a really awesome and well done email campaign that we have to share. And that’s what we found this morning while rifling...
by Alex Mouravskiy | Jul 24, 2012 | Blog, Content Marketing, Uncategorized
Everyone is doing “content marketing” right now, whether they need it or not (ok, in most cases they DO actually need it, but not ALWAYS and not always in the way they think it should be done). Or are they? There remain a core of industries that seem reluctant to...
