by Lauren Fairbanks | Apr 8, 2013 | Blog, Blogging, Optimization, Uncategorized
One of the first things I always do when we take over content development for a new client is to perform a quick content audit on their current blog. I do this for one main reason: It almost always highlights a few low-hanging fruit (blog posts) that can be optimized...
by Alex Mouravskiy | Apr 3, 2013 | Blog, Uncategorized, Web Analytics
So, it’s been about a year and a half since Google rolled out real-time analytics. A year and a half where analysts, developers, marketers, and webmasters (remember those people? Whatever happened to them?) spent hours glued to their monitors watching little...
by Alex Mouravskiy | Mar 20, 2013 | Blog, Uncategorized, Web Analytics
The best marketing initiatives are doomed to fail unless you’ve got some strong data analysis going on in the background; a bad marketing campaign suffers even more without a good look at the numbers. Think about it, unless you know exactly what’s going...
by Alex Mouravskiy | Mar 6, 2013 | Blog, Content Marketing, Uncategorized
It’s March of 2013, and we’re already seeing a boom in long-winded eulogies for the alleged death of content marketing. Now, as wrong as all those pundits and pontificators may be, it is telling that we’ve finally reached the point where content...
by Alex Mouravskiy | Feb 20, 2013 | Blog, Design, Uncategorized, Writing
So you’re generating traffic to your site, right? You’ve got your SEO SEOing, your email emailing, and your social media being as social as is humanly possible. Done, right? Well, not so fast there, hot shot. All that doesn’t mean crap if you...
by Lauren Fairbanks | Feb 14, 2013 | Blog, Event Marketing, Uncategorized
As someone who works for a digital agency and worked in online publishing before that, it’s safe to say that I’m one of those people who are far more comfortable behind the glassy facade of a computer screen than I am staring at someone’s face a foot...
