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S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
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How to Tap Into Your Company’s Expertise to Create Better B2B Content Marketing

How to Tap Into Your Company’s Expertise to Create Better B2B Content Marketing

by Vanessa Bermeo | Oct 3, 2022 | Blog, Uncategorized

If your B2B company isn’t drawing on the perspectives and experiences of executives and subject matter experts (SMEs) to create thought leadership content, you’re missing out on a major marketing opportunity. Thought leaders command more attention in the...
B2B Content Distribution Doesn’t Need to Be Complicated: 6 Quick Tips

B2B Content Distribution Doesn’t Need to Be Complicated: 6 Quick Tips

by Lauren Fairbanks | Feb 12, 2021 | B2B, Blog, Content Distribution, Uncategorized

When it comes to the sharing of content, organic search isn’t enough. To get the maximum amount of traffic possible, B2B companies need to actively push their content in front of the right people via targeted content distribution.   It’s a proven technique. According...
How to Create a Successful Content Marketing Plan for the New Year

How to Create a Successful Content Marketing Plan for the New Year

by Alex Mouravskiy | Jan 11, 2018 | Uncategorized

How is it 2018 already? Actually, y’know what? Nevermind! Let’s not get bogged down in how time is rapidly gaining speed on us all, and instead focus on how we can look to the future, where we can create a successful content marketing plan for the New Year. We’re only...
Dear Google: Your AdWords Trademark Policy Is Bad, and You Should Feel Bad

Dear Google: Your AdWords Trademark Policy Is Bad, and You Should Feel Bad

by Alex Mouravskiy | Jun 10, 2016 | Blog, Tools, Uncategorized

Dear Google, Your trademark policy  is terrible, and you should really feel bad about it. Let’s start at the beginning with the issue that got us on this rant to begin with. As long-time blog readers may know, we own a stake in some retail shops that we use as...
Dear Google: Your AdWords Trademark Policy Is Bad, and You Should Feel Bad

10 Really Awful Tips on Email Marketing, or How To Sell Bullshit

by Alex Mouravskiy | Apr 8, 2015 | Blog, Blogging, Content, Email, Uncategorized

It’s been a while since we wrote a blog post. It’s not that we stopped believing content marketing by way of blogging is an awesome way to get attention. Instead, we (and I mean I, specifically) ran into a wall. Two walls in fact. First, we got busy, and...
We Were Featured in Chief Content Officer!

We Were Featured in Chief Content Officer!

by Alex Mouravskiy | May 19, 2014 | Blog, Company news, News, Uncategorized

Exciting news: we were featured in Chief Content Officer magazine as one of the top content marketing firms across the globe! Woo! We’re sandwiched in there between some pretty big names in the content space, so we’re pretty psyched about that....
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  • How to Tap Into Your Company’s Expertise to Create Better B2B Content Marketing
  • How to Build an ABM Content Strategy that Drives Sales
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