by Lauren Fairbanks | Feb 8, 2021 | B2B, Blog, Content Marketing, Optimization, Tools
B 2B companies have always had a mountain to climb when it comes to content development. What they create needs to be valuable, engaging, and entertaining. But most importantly: It needs to drive continuous results. SEMRush’s annual survey finds that content...
by Alex Mouravskiy | Jan 16, 2019 | Amplification, B2B, Blog, Content, Data & Analytics, Facebook, Optimization, Social Media, Tools
Despite a slew of privacy-related controversies last year, Facebook is still the top social media channel for most of the world. As of late last year, Facebook still has over 2 billion active users per month. That’s a huge potential audience, which is why many...
by Alex Mouravskiy | Jan 15, 2019 | Blog, Content, Content Marketing, Data & Analytics, Optimization, Social Media, Tools, Web Analytics
Customer-centric marketing is the name of the game this year. And that involves knowing how much your customers are talking about you. It also involves paying attention to how much is being said about your competition. Who in your niche is mentioned in online...
by Lauren Fairbanks | Dec 19, 2018 | B2B, B2C, Blog, Content, Content Curation, Tools
2018 has been a banner year for creative content. Multiple brands are doing great things with custom content such as white papers, infographics, and ebooks. Companies are turning traditionally dusty annual reports into colorful, high-value must-reads for customers and...
by Alex Mouravskiy | Jun 14, 2018 | Blog, Content Marketing, Tools
Content marketing takes talent, time, tenacity, and tools. What, you think ebooks and blog articles appear from our bare hands? No, we have quite an arsenal of apps and tools available—many of them available for free—at our disposal that help us ideate topics, see...
by Alex Mouravskiy | Jun 10, 2016 | Blog, Tools, Uncategorized
Dear Google, Your trademark policy is terrible, and you should really feel bad about it. Let’s start at the beginning with the issue that got us on this rant to begin with. As long-time blog readers may know, we own a stake in some retail shops that we use as...
