• 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
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Why I’m Not a Fan of the Twitter Chat

by Lauren Fairbanks | Jun 4, 2013 | Blog, Social Media, Twitter, Uncategorized

There are a lot of social agencies that swear by the Twitter chat – it builds thought leadership and increases your brand awareness and lets you interact with your customers and/or leads. While that’s not totally untrue, a lot of these Twitter chats are...

Something Special: The Ultimate Twitter and Facebook Cover Photo PSD Template

by Alex Mouravskiy | Jan 29, 2013 | Blog, Design, Social Media, Tools, Uncategorized

Ok, guys. You know usually we stick to word-smithing, but as we’ve been doing a lot of social lately and in-housing the design, I thought I would let this thing free into the wild. This is our own internal collection of Twitter PSD templates and Facebook Cover...

Graph Search: Social Is No Longer An Option

by Alex Mouravskiy | Jan 22, 2013 | Blog, Facebook, Social Media, Uncategorized

For the five people who haven’t heard yet, last Tuesday Facebook announced it was launching a massive new project. A “third pillar”, in Zuckerburg’s own words, of the Facebook platform. Graph Search: a social network search engine that builds...

How NOT to Run a Grant Program

by Alex Mouravskiy | Jul 13, 2012 | Blog, Contests, Facebook, Social Media, Uncategorized

So now that Seth Godin has broken the silence on criticism of the horrible LivingSocial/Chase SMB grant program, I feel like I can chime in. I didn’t want to earlier, since on some level I guess I was still holding out some hope that it might be useful to us or...

What is Content Marketing?

by Lauren Fairbanks | Jun 4, 2012 | Blog, Content Marketing, Social Media, Uncategorized, Writing

Many prospective clients ask us to define content marketing, and they’re surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place. Things like print brochures, marketing one-pagers, and email...

Facebook Buys Instagram, and I Buck the Trend on Popular Opinion

by Alex Mouravskiy | Apr 3, 2012 | Blog, Facebook, Social Media, Uncategorized

The internets are ablaze with news that Instagram has been purchased by Facebook for a cool $1 Billion. With a B. Or double what it was supposed to be valued at going into the next round of funding. Now, I have spent the last week and a half ranting about the...
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