• 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
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4 of the Best Content Marketing Examples in 2018 So Far

4 of the Best Content Marketing Examples in 2018 So Far

by Alex Mouravskiy | Mar 30, 2018 | B2B, Blog, Content, Content Marketing, Social Media

Oh my gosh. It’s already April? How is this year going by so quickly? Well, maybe that’s a good thing. Tax season is just about to wrap up, which is definitely a good thing, and the weather is about to get a lot warmer. It’s also the end of the first quarter, which is...
Memes, Politics, and Snarky Web Content Marketing: When #Brands Break #Bad

Memes, Politics, and Snarky Web Content Marketing: When #Brands Break #Bad

by Alex Mouravskiy | Mar 9, 2018 | B2C, Blog, Content Marketing, Design, Facebook, Social Media

Web content marketing is a tricky thing. There’s a lot of noise out there, especially on social media, where brands, like Replicants from Blade Runner, blend in with regular people. Like regular people, brands embarrass themselves to gain attention. They talk back,...
6 Tips from Successful Content Creators

6 Tips from Successful Content Creators

by Lauren Fairbanks | Feb 2, 2018 | Blog, Content, Reporting, SME, Social Media, Writing

Like my favorite ketchup-salesman-turned-presidential nominee said when he quoted Pokemon: The Movie 2000, life can be a challenge. Life can seem impossible. It’s never easy when so much content is on the line. Okay, I’m paraphrasing a bit there, but what I’m getting...
The Rise and Fall (and Rise Again) of Quizzes

The Rise and Fall (and Rise Again) of Quizzes

by Alex Mouravskiy | Jan 23, 2018 | Blog, Content, Content Marketing, Social Media

Pop quiz, hotshot! What’s one of the most popular types of interactive content marketing out there? If you answered, “Quiz websites!” then you win the Kewpie doll! What’s a Kewpie doll? Don’t worry about it. Instead, enjoy a brief history of the rise and fall (and...
Social Marketing Like A Shark: How We Got A Client +400% Engagement and +700% Reach In One Week for Free

Social Marketing Like A Shark: How We Got A Client +400% Engagement and +700% Reach In One Week for Free

by Alex Mouravskiy | Aug 27, 2013 | Blog, Data & Analytics, Facebook, Social Media

You’re a shark. Sharks are winners, and they don’t look back because they have no necks. Necks are for sheep. That’s right, a week after Shark Week, we’re putting out a post about sharks. TIMELY! But this isn’t really about sharks –...

Do Mommy Bloggers Matter?

by Alex Mouravskiy | Jul 9, 2013 | Blog, Blogging, Content, Contests, Facebook, Social Media, Twitter, Uncategorized

It’s been a couple of years since the “mommy blogger” phenomenon really took off, though it still leaves me wondering where it took off to. According to Forbes, in 2011 there were over 3.9 Million mommy bloggers floating like jetsam on the digital...
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