by Alex Mouravskiy | Jul 5, 2018 | B2B, Blog, Content Marketing, Mobile Content
B2B content marketing has seen its share of trends over the years, but recently many B2B brands (even those in complex industries like manufacturing, chemicals, and healthcare) have dipped their toes into content markting tactics already well adopted by B2C companies....
by Alex Mouravskiy | May 9, 2018 | B2B, B2C, Blog, Mobile Content, Video
Video content has become an important tool in the content marketer’s toolkit in 2018. In fact, according to video company Wyzowl and the results of their State of Video Marketing Survey, 81 percent of companies use video for marketing purposes in 2018. That’s a lot of...
by Alex Mouravskiy | Apr 30, 2018 | Blog, Content, Content Marketing, Mobile Content
As of February of last year, mobile devices accounted for nearly half of all website views worldwide. Teenagers check their phones 150 times per day. Consumers in the U.S. spend up to five hours on their phone per day. With all that in mind, it makes sense to pump up...
by Alex Mouravskiy | Feb 19, 2018 | B2B, B2C, Blog, Content, Contests, Mobile Content
Ah, digital marketing. Or, these days, just plain marketing! Nearly everyone carries a smartphone in their pocket, browses social media, owns a tablet, or enjoys broadband Internet. That’s a lot of potential ways to connect with customers, whether they’re regular Joe...
by Alex Mouravskiy | Sep 6, 2012 | Blog, Mobile Content, Uncategorized
If I were to pick a spirit animal, my spirit animal would be Avinash Kaushik, the guru of all things analytics. Why? Because he succinctly and passionately says everything that marketers should be saying but aren’t. In fact, he has a post on his blog,...
by Alex Mouravskiy | Jan 5, 2012 | Blog, Content Marketing, Mobile Content, Uncategorized, Web Analytics, Writing
So we talked a little bit about the personal issues that block good content on a steady basis, and to follow up on that we’ll talk a little about how organizations and organizational structures can act to thwart a successful inbound content campaign. Processed Meat...
