• 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
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Some Thoughts On Getting Noticed

by Alex Mouravskiy | Oct 1, 2011 | Blog, Content Marketing, Facebook, Social Media, Uncategorized, Writing

First, let me apologize for breaking my once a day blog updates almost immediately. Suffice it to say, last week got away from me completely. I am humbled, and apologetic, and it won’t happen again until the next time it happens. That said, I wanted to make this...

Facebook: Apparently Harder Than It Looks

by Alex Mouravskiy | Sep 2, 2011 | Blog, Company news, Facebook, Social Media, Uncategorized

According to Edison Research, more than half of all Americans over the age of 12 are now on Facebook. This would seem to imply that either everyone on Facebook falls perfectly into that half of the American population that rests north of the intelligence average, or...

Multiple Product Pages? We Don’t Think So.

by Lauren Fairbanks | Aug 15, 2011 | Blog, Company news, Facebook, Social Media, Uncategorized

In an article on Social Media Today, Eric Goldstein argues that companies should not have a “one size fits all approach” for social media outlets, instead  suggesting that the best approach is to have several accounts tailored towards each specific section...

Facebook Takes Branding to a Whole New Level

by Lauren Fairbanks | Aug 8, 2011 | Blog, Facebook, Social Media, Uncategorized

Facebook’s roll-out of new features lately have been helping brands promote their Fan page without much of a serious effort. The most recent update that had the social media sphere abuzz was the ability for users to tag friends within their status updates by...

The Silly Rabit Myth

by Alex Mouravskiy | Jul 7, 2011 | Blog, Content Marketing, Facebook, Social Media, Uncategorized

No matter how hard SEMs and other online guru’s work to finally kill the myth, it seems to remain stuck in the minds of traditional marketing departments and the budgetary choke-point of middle management: “Silly Rabbit, Social Networks are just for...

The New Social Studies

by Lauren Fairbanks | Jun 2, 2011 | Blog, Content Marketing, Facebook, Social Media, Uncategorized

Promoting your blog or website can be a frustrating process, given that most small business owners are working with minimal resources and money for a marketing budget is just not a viable option.  Luckily, with the emergence of a plethora of social networking sites,...
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