by Alex Mouravskiy | May 18, 2013 | Blog, Data & Analytics, Email, Tools, Uncategorized, Web Analytics
We’re on a Google Analytics hacking kick, so we’re gonna keep it going for a little bit longer. This time, we’re going to add segmenting email lists to the mix. Because Mailchimp is awesome, we’re using them as an example, but this trick will...
by Alex Mouravskiy | Jan 17, 2013 | Blog, Email, Uncategorized
MarketingSherpa recently had a bit of a short stub about factors that influence open rates. Unfortunately, they don’t seem to be too big about providing real insight about what you can do to make these factors work in your favor. That’s where Stunt &...
by Lauren Fairbanks | Oct 2, 2012 | Blog, Email, Uncategorized
We always like spotlighting great copy, even if it’s not our own. We received an email from Moo.com – a fun print company that specializes in business cards and tiny little calling cards – presenting an extension on their 24 hour sale in...
by Lauren Fairbanks | Aug 21, 2012 | Blog, Email, Uncategorized
We’re pretty partial to our email newsletter (they’re, let’s say, unique). But every once in a while, we stumble upon a really awesome and well done email campaign that we have to share. And that’s what we found this morning while rifling...
by Alex Mouravskiy | Mar 1, 2012 | Blog, Content Marketing, Email, Uncategorized
Today, I wanted to talk to you, my theoretical readers, about something that doesn’t get brought up much by the online marketing community: lead qualification. If you’re extremely busy and just want the how-to, click here to go right to the good stuff. Otherwise read...
