by Alex Mouravskiy | Jun 22, 2018 | B2B, B2C, Blog, Content Marketing, Optimization, SEO
We’re over halfway through the year and the summertime months are starting to heat up. Folks start taking more time to reply to urgent emails, lunch hours turn into lunch afternoons, and the weekends start on Thursday. Basically, things get a bit more relaxed and...
by Lauren Fairbanks | Jun 18, 2018 | Blog, Content Marketing
Inbound marketing can be summed up as the umbrella term for everything we do: attracting visitors to your brand and converting them to leads and sales with quality content marketing. In other words, inbound marketing is a more natural way to pull in customers than...
by Alex Mouravskiy | Jun 14, 2018 | Blog, Content Marketing, Tools
Content marketing takes talent, time, tenacity, and tools. What, you think ebooks and blog articles appear from our bare hands? No, we have quite an arsenal of apps and tools available—many of them available for free—at our disposal that help us ideate topics, see...
by Alex Mouravskiy | Jun 12, 2018 | Blog, Blogging, Content Marketing
Content marketing can be tough. Forget “content is king” (when is that saying going to retire?), how about “content takes time. And effort. And energy. And imagination. And resources. And more time!” You need to constantly come up with new ideas, at a steady clip,...
by Alex Mouravskiy | Jun 8, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Design, infographics
Healthcare organizations need content marketing, too. Fluctuating laws, stringent regulations, and extensive legal reviews that scrutinize how companies get their messages across can make things difficult, but that hasn’t stopped healthcare businesses from trying. Up...
by Lauren Fairbanks | May 25, 2018 | Blog, Content, Content Marketing
For most people, content development is this seemingly amorphous process that happens organically and spontaneously. Because you can’t put parameters on the creative process. Or can you? Even creative processes and brainstorming can benefit from a formalized and...
