by Lauren Fairbanks | Sep 14, 2018 | B2B, Blog, Content Marketing
Most B2B enterprises can’t afford to ignore the importance of content marketing. Yet chemical manufacturing companies seem to be lagging when it comes to reaching out to customers with stimulating content. For example, according to a 2016 study from audience research...
by Lauren Fairbanks | Aug 28, 2018 | B2B, Blog, Content Marketing
There’s a reason why so many B2B companies use white papers as one of their most tried-and-true ways of connecting with customers and clients. For one thing, they’re really good for lead gen. 76 percent of B2B buyers are more likely to share their name and email...
by Alex Mouravskiy | Aug 23, 2018 | B2B, Blog, Content Marketing
What do you think of when you hear “b2b marketing”? Probably nothing too sexy. B2C marketing has it easy. You can easily find funny, clever, and creative ways to show off a household product or a pair of headphones that will capture your audience’s attention. But B2B...
by Alex Mouravskiy | Aug 19, 2018 | B2B, Blog, Content Marketing
To get their client’s message out, content marketers have a lot of options available. For a constant rat-tat-tat volley of content that ensures you’re at the top of Google rankings, there’s the branded blog, updated daily or weekly to stay in the minds of...
by Lauren Fairbanks | Aug 7, 2018 | Blog, Content Marketing, Social Media
It’s summer. It’s hot. Every day, all day. Good god, when will it end? Look, summer’s great. Arguable, it’s the best season. The beaches, the pools, the barbecues, and vacations? Can’t beat that. But in the northeast, there’s really only two seasons: A hot, humid...
by Alex Mouravskiy | Aug 4, 2018 | Amplification, Blog, Blogging, Content, Content Distribution, Content Marketing
Marketing content is a time-consuming process. Though, to be fair, most stages of content marketing are time-intensive. You’ve got to do a ton of research and strategy, and then write, create, and produce high-quality content on a regular basis. But once you have your...
