• 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
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6 Content Marketing Tips for Supply Chain and Logistics Companies

6 Content Marketing Tips for Supply Chain and Logistics Companies

by Alex Mouravskiy | Oct 29, 2018 | B2B, Blog, Content Distribution, Content Marketing, Thought Leadership

To attract customers, supply chain and logistics companies must do more than simply ensure the smooth operations of all aspects of their service. They must embrace content marketing. Most other companies have. 88 percent of B2B marketers in North America already use...
Under-the-Radar Marketing Tactics for B2B Software Companies

Under-the-Radar Marketing Tactics for B2B Software Companies

by Alex Mouravskiy | Oct 16, 2018 | B2B, Content Marketing, Subject Matter Experts, Thought Leadership

Occasionally, it’s a good idea to take stock of your marketing tactics to see if you need a refresh. About half of B2B buyers do research while making buying decisions. Are you making that search easy to find for your potential customers? Are you leveraging all your...
5 Healthcare Companies Using Content Marketing in Really Cool Ways

5 Healthcare Companies Using Content Marketing in Really Cool Ways

by Lauren Fairbanks | Oct 9, 2018 | B2B, Blog, Content, Content Marketing

To healthcare startups in need of content marketing examples to emulate: Look no further.   The hospitals, insurance providers, and healthcare retail companies below are at the top of the content marketing game. They provide valuable, evergreen information at...
How Using Consumer Segmentation Can Benefit Healthcare Marketing

How Using Consumer Segmentation Can Benefit Healthcare Marketing

by Alex Mouravskiy | Oct 9, 2018 | B2C, Blog, Content Marketing, Data & Analytics

Customer data is one of the many important drivers in the content marketing world. Demographic information such as age, gender, and location helps inform messaging and content, ensuring things like blog articles, videos, and even logos stay relevant to your target...
How IT and B2B Tech Companies are Leveraging Content Marketing Strategies to Drive Market Share

How IT and B2B Tech Companies are Leveraging Content Marketing Strategies to Drive Market Share

by Alex Mouravskiy | Sep 24, 2018 | B2B, Blog, Content, Content Marketing

American’s tech sector is booming along with the rest of the economy. And most of them, primarily B2B and IT tech companies, are using sophisticated content marketing strategies to drive that market share, according to the Content Marketing Institute. Technology and...
14 KPIs for Measuring Content Engagement in B2B Brands

14 KPIs for Measuring Content Engagement in B2B Brands

by Lauren Fairbanks | Sep 18, 2018 | B2B, Blog, Content Marketing, Data & Analytics, Optimization

After a long while cracking away at a content marketing campaign, it’s inevitable to wonder a few things. Things like “Where are my weakest channels?” or “What can I do to increase conversions?” or “How can I improve content engagement?” The easiest way to answer...
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