by Lauren Fairbanks | Oct 7, 2011 | Blog, Content Marketing, Uncategorized
9 out of 10 companies market with some form of content marketing, according to a 2011 study by the Content Marketing Institute and MarketingProfs. Most of them likely have no idea that what they’re implementing is, in fact, content marketing. But let’s...
by Alex Mouravskiy | Oct 1, 2011 | Blog, Content Marketing, Facebook, Social Media, Uncategorized, Writing
First, let me apologize for breaking my once a day blog updates almost immediately. Suffice it to say, last week got away from me completely. I am humbled, and apologetic, and it won’t happen again until the next time it happens. That said, I wanted to make this...
by Alex Mouravskiy | Jul 7, 2011 | Blog, Content Marketing, Facebook, Social Media, Uncategorized
No matter how hard SEMs and other online guru’s work to finally kill the myth, it seems to remain stuck in the minds of traditional marketing departments and the budgetary choke-point of middle management: “Silly Rabbit, Social Networks are just for...
by Alex Mouravskiy | Jul 1, 2011 | Blog, Content Marketing, Social Media, Uncategorized, Writing
Mack Collier, social media guru of sorts, wrote up a quick little post about the inadequacy of the oft-repeated social media advice of “Just be awesome!” Well, social media strategy it ain’t, but unfortunately it’s something that needs to be...
by Lauren Fairbanks | Jun 2, 2011 | Blog, Content Marketing, Facebook, Social Media, Uncategorized
Promoting your blog or website can be a frustrating process, given that most small business owners are working with minimal resources and money for a marketing budget is just not a viable option. Luckily, with the emergence of a plethora of social networking sites,...
