by Alex Mouravskiy | Feb 7, 2013 | Blog, Content Marketing, Design, Uncategorized, Writing
“Do you have an infographic? No??!! OMG!! How can you not have an infographic??!!!???!! You need one desperately if anyone is going to take your brand seriously as content marketers. ” That’s not an actual conversation I have ever overheard, but it...
by Alex Mouravskiy | Jul 24, 2012 | Blog, Content Marketing, Uncategorized
Everyone is doing “content marketing” right now, whether they need it or not (ok, in most cases they DO actually need it, but not ALWAYS and not always in the way they think it should be done). Or are they? There remain a core of industries that seem reluctant to...
by Alex Mouravskiy | Jul 12, 2012 | Blog, Content Marketing, Uncategorized, Writing
There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and here. I bring this up because this month we’re focusing on what is...
by Lauren Fairbanks | Jul 1, 2012 | Blog, Content Marketing, Tools, Uncategorized
A recent story from Marketing Charts showed that even though creating compelling content – both in quality and quantity – is a struggle, they’re still making plans to increase content marketing budgets in 2012. 60% of B2B marketers polled in a study...
by Alex Mouravskiy | Jun 26, 2012 | Blog, Content Marketing, Uncategorized, Writing
Working with clients can be simultaneously the most fulfilling and the most frustrating experience of your life. Any freelancer or consultant can tell you that. What they usually have difficulty expressing is where that frustration comes from, and what can be done...
by Lauren Fairbanks | Jun 4, 2012 | Blog, Content Marketing, Social Media, Uncategorized, Writing
Many prospective clients ask us to define content marketing, and they’re surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place. Things like print brochures, marketing one-pagers, and email...
