by Alex Mouravskiy | Mar 9, 2018 | B2C, Blog, Content Marketing, Design, Facebook, Social Media
Web content marketing is a tricky thing. There’s a lot of noise out there, especially on social media, where brands, like Replicants from Blade Runner, blend in with regular people. Like regular people, brands embarrass themselves to gain attention. They talk back,...
by Alex Mouravskiy | Feb 28, 2018 | B2B, B2C, Blog, Content Marketing
Alright, you got a business. You got a product and/or service. You even got a message you want to tell people. What’s the best way to get that message out there? How do you get it out to those who need to hear it? What are your objectives? Your brand identity? Simply...
by Lauren Fairbanks | Feb 23, 2018 | B2B, B2C, Blog, Content Marketing
Content marketing is a many-headed beast. In other words, it’s tricky! Ideally, it’s supposed to promote a brand and drive better business results in a subtle way using digital marketing assets. Y’know, like branded content. But there’s a lot to content...
by Alex Mouravskiy | Feb 22, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics
Creative content marketing and data and strategy sound like diametrically opposed ideas. Content creators are, well, creators: journalists, influencers, writers, video editors, visual artists, you name it—not analysts, statistics experts or mathematicians. But the two...
by Lauren Fairbanks | Feb 14, 2018 | B2B, Blog, Content Marketing
Content marketing to customers is one thing. You have to be entertaining, personal, and focus on a large target audience, namely everyday dads, moms, or teens who just want a reliable product or service. But what about B2B content marketing – or content...
by Alex Mouravskiy | Feb 13, 2018 | Blog, Content Marketing, SEO
It’s the second (full) week of February and you can probably guess what that means! More slushy roads? Seven days until Washington’s birthday? Black Panther comes out this weekend? Yes, yes, and yes to all of that, but also, it’s Valentine’s Day! And what does...
