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Creative Content: The Tools and Technology to Use in 2019

Creative Content: The Tools and Technology to Use in 2019

by Lauren Fairbanks | Dec 19, 2018 | B2B, B2C, Blog, Content, Content Curation, Tools

2018 has been a banner year for creative content. Multiple brands are doing great things with custom content such as white papers, infographics, and ebooks. Companies are turning traditionally dusty annual reports into colorful, high-value must-reads for customers and...
Content Curation: What Brands Get Wrong (and What They Should Do)

Content Curation: What Brands Get Wrong (and What They Should Do)

by Alex Mouravskiy | Nov 30, 2018 | Blog, Content, Content Curation

Content curation sounds easy, but it’s not. After all, what’s so difficult about sharing content others have produced? Because that’s basically what content curation entails, right? Well, yes. But there’s more to it than simply clicking “Share” or “RT.” First, there’s...
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