• 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
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Should Creative Content Marketing Be Based in Data and Strategy?

Should Creative Content Marketing Be Based in Data and Strategy?

by Alex Mouravskiy | Feb 22, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics

Creative content marketing and data and strategy sound like diametrically opposed ideas. Content creators are, well, creators: journalists, influencers, writers, video editors, visual artists, you name it—not analysts, statistics experts or mathematicians. But the two...
4 Ways to Raise Your Digital Marketing Content Game

4 Ways to Raise Your Digital Marketing Content Game

by Alex Mouravskiy | Feb 19, 2018 | B2B, B2C, Blog, Content, Contests, Mobile Content

Ah, digital marketing. Or, these days, just plain marketing! Nearly everyone carries a smartphone in their pocket, browses social media, owns a tablet, or enjoys broadband Internet. That’s a lot of potential ways to connect with customers, whether they’re regular Joe...
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