by Alex Mouravskiy | Oct 9, 2018 | B2C, Blog, Content Marketing, Data & Analytics
Customer data is one of the many important drivers in the content marketing world. Demographic information such as age, gender, and location helps inform messaging and content, ensuring things like blog articles, videos, and even logos stay relevant to your target...
by Alex Mouravskiy | Aug 24, 2018 | B2B, B2C, Blog, Data & Analytics
If you’re not doing market research before implementing a content marketing strategy, you’re doing it wrong. Why? Because market research is the process of gathering information about consumers’ needs and preferences, it is an absolutely vital part...
by Alex Mouravskiy | Jun 22, 2018 | B2B, B2C, Blog, Content Marketing, Optimization, SEO
We’re over halfway through the year and the summertime months are starting to heat up. Folks start taking more time to reply to urgent emails, lunch hours turn into lunch afternoons, and the weekends start on Thursday. Basically, things get a bit more relaxed and...
by Alex Mouravskiy | Jun 21, 2018 | B2B, B2C, Blog, Video
We’re big fans of video. And why not? Video is a powerful tool, and one that should be part of every brand’s content marketing strategy. For some proof, just take a gander at a few of these stats: Marketers who use video grow revenue 49% faster than non-video users....
by Alex Mouravskiy | Jun 8, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Design, infographics
Healthcare organizations need content marketing, too. Fluctuating laws, stringent regulations, and extensive legal reviews that scrutinize how companies get their messages across can make things difficult, but that hasn’t stopped healthcare businesses from trying. Up...
by Alex Mouravskiy | May 9, 2018 | B2B, B2C, Blog, Mobile Content, Video
Video content has become an important tool in the content marketer’s toolkit in 2018. In fact, according to video company Wyzowl and the results of their State of Video Marketing Survey, 81 percent of companies use video for marketing purposes in 2018. That’s a lot of...
