by Alex Mouravskiy | Jun 22, 2018 | B2B, B2C, Blog, Content Marketing, Optimization, SEO
We’re over halfway through the year and the summertime months are starting to heat up. Folks start taking more time to reply to urgent emails, lunch hours turn into lunch afternoons, and the weekends start on Thursday. Basically, things get a bit more relaxed and...
by Alex Mouravskiy | Jun 21, 2018 | B2B, B2C, Blog, Video
We’re big fans of video. And why not? Video is a powerful tool, and one that should be part of every brand’s content marketing strategy. For some proof, just take a gander at a few of these stats: Marketers who use video grow revenue 49% faster than non-video users....
by Alex Mouravskiy | Jun 8, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Design, infographics
Healthcare organizations need content marketing, too. Fluctuating laws, stringent regulations, and extensive legal reviews that scrutinize how companies get their messages across can make things difficult, but that hasn’t stopped healthcare businesses from trying. Up...
by Lauren Fairbanks | May 17, 2018 | B2B, Blog, Content, Content Marketing
What is a case study? In some ways you can think of them as a detailed testimonial—a story about a client with a problem that you helped solve. The “case study” is your sharing that story, so others can see how you tackled a specific problem and the results you...
by Alex Mouravskiy | May 9, 2018 | B2B, B2C, Blog, Mobile Content, Video
Video content has become an important tool in the content marketer’s toolkit in 2018. In fact, according to video company Wyzowl and the results of their State of Video Marketing Survey, 81 percent of companies use video for marketing purposes in 2018. That’s a lot of...
by Alex Mouravskiy | Mar 30, 2018 | B2B, Blog, Content, Content Marketing, Social Media
Oh my gosh. It’s already April? How is this year going by so quickly? Well, maybe that’s a good thing. Tax season is just about to wrap up, which is definitely a good thing, and the weather is about to get a lot warmer. It’s also the end of the first quarter, which is...
