by Alex Mouravskiy | Jan 8, 2019 | B2B, Blog, Content, Content Marketing, Email, Optimization, Social Media
It’s a whole new year – time for a fresh start. That usually means first evaluating the past year. What is there in the last several months you can learn from that will better optimize your content marketing strategy for this year? Where do you start? How about...
by Alex Mouravskiy | Dec 22, 2018 | B2B, Blog, Content, Content Marketing, Mobile Content, Video
Make video marketing part of your New Year’s resolutions. It’s not too early to think of that yet, right? You’re probably gearing up for a swanky holiday party. Or waiting for a plane or train (or automobile) to take off. Maybe dusting off that old Die Hard DVD? We...
by Alex Mouravskiy | Dec 21, 2018 | B2B, Blog, Content Marketing, Mobile Content
The holidays are here and 2018 is almost—finally (finally!)—gone. Thank goodness. This year has lasted roughly 84 years, by our count—by everyone’s—so we’re excited to start 2019 already. Besides resolutions and shuffling around for gift receipts, the new year is sure...
by Alex Mouravskiy | Dec 14, 2018 | Blog, Blogging, Content, infographics, Mobile Content
Custom content helps separate your brand from the rest. Blogs are nice, but everyone’s got one, and if you lack heartier, more detailed, technically-involved content that bottom- or near-the-bottom-the-funnel buyers want to see, then you may lose out to a competitor...
by Alex Mouravskiy | Dec 10, 2018 | Blog, Content Marketing, Data & Analytics
Changes in marketing technology can have a rough effect on businesses trying to get their messaging out. Take ad blocking, for example. More than a quarter of Internet users employ ad blocking software, which forces organizations to rethink their user experience....
