• 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
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The Copy You Need Isn’t Always The Copy You Want

by Alex Mouravskiy | Jun 26, 2012 | Blog, Content Marketing, Uncategorized, Writing

Working with clients can be simultaneously the most fulfilling and the most frustrating experience of your life. Any freelancer or consultant can tell you that. What they usually have difficulty expressing is where that frustration comes from, and what can be done...

Facebook Buys Instagram, and I Buck the Trend on Popular Opinion

by Alex Mouravskiy | Apr 3, 2012 | Blog, Facebook, Social Media, Uncategorized

The internets are ablaze with news that Instagram has been purchased by Facebook for a cool $1 Billion. With a B. Or double what it was supposed to be valued at going into the next round of funding. Now, I have spent the last week and a half ranting about the...

HR? What’s HR?

by Alex Mouravskiy | Mar 3, 2012 | Blog, Company news, Content Marketing, Uncategorized

In exciting news, for those that still haven’t heard, Stunt & Gimmick’s is hiring. Which as any small business owner can tell you is not only terrifying, but a colossal time sink. Without a dedicated HR team it can quickly turn into an overwhelming...

Automated Lead Qualification via Email: The M-Sieve

by Alex Mouravskiy | Mar 1, 2012 | Blog, Content Marketing, Email, Uncategorized

Today, I wanted to talk to you, my theoretical readers, about something that doesn’t get brought up much by the online marketing community: lead qualification. If you’re extremely busy and just want the how-to, click here to go right to the good stuff. Otherwise read...

Why is Content Difficult?

by Alex Mouravskiy | Feb 24, 2012 | Blog, Content Marketing, Uncategorized, Writing

So recently Marketing Sherpa had this chart up as their chart of the week. Number 1 is no surprise. Link building is like outbound call marketing, only slower and more repetitive. The second two are a bit of a puzzler, though. Why is it that people find content...
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