• 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
S&G Content
  • 01. Setting (About)
  • 02. Theme (Principles)
  • 03. Characters (People)
  • 04. Plot (Services)
  • 05. Subtext (Resources)
  • 06. Style (Work)
  • 07. Contact
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10 Really Awful Tips on Email Marketing, or How To Sell Bullshit

10 Really Awful Tips on Email Marketing, or How To Sell Bullshit

by Alex Mouravskiy | Apr 8, 2015 | Blog, Blogging, Content, Email, Uncategorized

It’s been a while since we wrote a blog post. It’s not that we stopped believing content marketing by way of blogging is an awesome way to get attention. Instead, we (and I mean I, specifically) ran into a wall. Two walls in fact. First, we got busy, and...
We Were Featured in Chief Content Officer!

We Were Featured in Chief Content Officer!

by Alex Mouravskiy | May 19, 2014 | Blog, Company news, News, Uncategorized

Exciting news: we were featured in Chief Content Officer magazine as one of the top content marketing firms across the globe! Woo! We’re sandwiched in there between some pretty big names in the content space, so we’re pretty psyched about that....
Social Marketing Like A Shark: How We Got A Client +400% Engagement and +700% Reach In One Week for Free

Social Marketing Like A Shark: How We Got A Client +400% Engagement and +700% Reach In One Week for Free

by Alex Mouravskiy | Aug 27, 2013 | Blog, Data & Analytics, Facebook, Social Media

You’re a shark. Sharks are winners, and they don’t look back because they have no necks. Necks are for sheep. That’s right, a week after Shark Week, we’re putting out a post about sharks. TIMELY! But this isn’t really about sharks –...
Need Better Content for Lead Generation? Call Your Sales Team

Need Better Content for Lead Generation? Call Your Sales Team

by Alex Mouravskiy | Aug 20, 2013 | Blog, Content, Writing

I talk to about 5-6 business decision makers every week about their marketing efforts and how well they’re meeting their goals – be it lead creation, brand awareness, partnerships, or revenue earned. This is a great way for me to get a broad overview of...

Content Marketing and Site Architecture: Semantic Hub and Spoke For The Win!

by Alex Mouravskiy | Jul 24, 2013 | Blog, Blogging, Content, Content Marketing, Design, Uncategorized

If you’re a content, inbound, or SEO veteran, you know all about the hub and spoke design. If you don’t, pay very close attention! It’s been written about before, many times, in many places. Still, I’m not convinced those write-ups do a great...
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